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Where Brilliance Becomes Infrastructure

You have spent decades building intellectual property that transforms lives. Your methodology works. Your clients get results. Your expertise is undeniable.

But your business still depends on you explaining it. Over and over again.

This is not a messaging problem. It is an infrastructure problem. We build the infrastructure that fixes that.

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Meet Maeve Ferguson

Ex Big Four Accountant + Private Equity Leader + Data Nerd
= The Authority Architect.

My rare gift is what clients call my "Tetris Brain": the ability to extract unstructured intellectual property and translate it into frameworks and diagnostic assessments in real time whilst someone is still explaining their methodology. Most consultants need multiple discovery sessions to understand your IP. I see the diagnostic architecture before you have finished your sentence.

Years of forensic data analysis in professional services, combined with private equity operational rigour, means I build assessment infrastructure that rivals Myers Briggs and StrengthsFinder. Not just for institutions, but for individual thought leaders ready to become the reference point in their space.

I am the world's leading authority on codifying thought leaders' body of work into lead qualification infrastructure through The Client Engine™: diagnostic assessments that automatically route the right people to the right offer at the right time, allow your IP to live beyond the book and stage, and drive business growth around the clock.

After spending four years really unwell with a virus, I rebuilt my career with intentional focus on sustainable, systematic business practices. I now operate from Ireland on a working horse farm with my young family.

The work we do with clients like Arthur Brooks, Jen Kem, Selena Soo, Mike Kim, and John Briggs is not just about generating leads. It is about creating positioning that makes them the definitive authority others are compared against.

The Distinction That Matters

From Framework to Authority

Framework Experts Say

"Here is my methodology, here is how I do things."

Framework experts are compared to other experts with similar ideas. There are 4 million habits books. Endless leadership frameworks. Countless sales methodologies. You become one of many. Respected, perhaps. But replaceable.

Category of One Authorities Have

A diagnostic that everybody takes to understand themselves better.

We form attachments to the outcomes and the diagnosis we have been given. Category of One authorities are the reference point that others are compared against. Not competing. Referenced.

"I am a Mobilising Strategiser."

"I am a 3 with a 4 wing."

"I am a Cheerleader."

"I am INTJ."

How We Think

Core Principles

Data Over Guesswork

No spray and pray marketing. Look at what the data tells you: what converts, what does not. We listen to the data and let it guide every decision our clients make.

"No guesswork. No spray and pray marketing."

Infrastructure Over Tactics

This is not about tactics. It is about building an ecosystem that compounds over time. Systems that work whether you are in the room or not.

"Brilliance without infrastructure is wasted."

Rich Niche Positioning

It is all about who you attract. Rich niche positioning determines the quality of leads flowing through your business. Attract the right people and everything changes.

"The quality of leads determines the quality of your business."

Intelligent Pipeline Management

Your next client is already in your pipeline. Agentic AI identifies the right leads to focus on, surfacing hidden opportunities and ensuring no high-value prospect slips through.

"Let intelligence, not guesswork, guide your outreach."

Build Like a Business

Test every activity against professional standards. Would a serious business do this? Thought leaders who treat their expertise as a real business build legacies that last.

"Your expertise deserves business infrastructure to match."

Strategic White Space

Leaders need time to think, not just execute. Planning time is productive time, not wasted time. Create space for the strategic thinking that transforms businesses.

"Protect the space where breakthrough thinking happens."

Three Types. One Philosophy.

The Right Tool for the Right Job

01

Quiz Funnels

Quick, engaging assessments that segment your audience and route people to the most relevant offer. 5 to 12 questions. Perfect for lead generation, content personalisation, and creating entry points into your ecosystem.

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02

Score Based Diagnostics

Framework driven assessments that measure performance against the specific pillars of your methodology. 20 to 30 questions with numerical scoring across 3 to 5 dimensions. Ideal for tracking client progress and demonstrating ROI.

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03

Multi Dimensional Diagnostics

The most sophisticated approach: measuring multiple independent dimensions simultaneously to create nuanced profiles. This is Myers Briggs level infrastructure. Complex profiling, high ticket positioning, and the foundation for certifications.

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The philosophy remains constant across all three: Data over guesswork. Infrastructure over tactics. Systems that work whether you are in the room or not.

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Infrastructure That Works Without You

You have built something remarkable. Now it is time to build the infrastructure that lets your brilliance scale beyond your personal bandwidth. Your next client is waiting to discover you.

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