What This Is
The IP-to-Diagnostic Intensive™ is a 60-day strategic partnership where Maeve Ferguson extracts your intellectual property and architects your complete diagnostic infrastructure through a focused immersive experience, then her expert implementation team builds everything whilst you focus on your business. You show up for strategy. We handle everything else.
This is not a basic quiz funnel. This is professional-grade diagnostic infrastructure designed to position you as a Category of One thought leader whilst automatically identifying your premium buyers.
Who This Is For
The Established Thought Leader
You have decades of proven expertise with intellectual property that works. You're running a 7-9 figure company. You have courses, programmes, and high-ticket consulting offers. You're respected in your field.
Your Current Challenge
Your brilliant IP is trapped in your head, scattered across platforms, or buried in coaching sessions and keynotes. You're spending 15-20 hours weekly manually qualifying leads, explaining your value repeatedly, and watching premium consulting buyers slip into course offers because there's no infrastructure to route them correctly.
What You're Ready For
You want your book to live beyond the book launch. You want your keynotes to generate qualified leads months after you leave the stage. You want diagnostic infrastructure that demonstrates your expertise 24/7, automatically identifies premium buyers, and positions you as the definitive authority in your category.
Investment Capacity
You can comfortably invest $35,000-$50,000 in permanent infrastructure that generates returns for years. You make decisions fast when you recognise quality. You value peer-level partnerships over vendor relationships.
What You Get
Day 1: IP Extraction and Translation
Maeve facilitates deep-dive sessions where she extracts your intellectual property using her proprietary IP Extraction process. As you speak, she translates your implicit genius into measurable frameworks in real-time.
Day 2: Diagnostic Architecture Design
Working from the IP extracted on Day 1, Maeve architects your complete diagnostic framework. She determines whether your IP requires multi-factorial assessment, score-based diagnostic, or type-based quiz.
Day 3: Strategic Positioning and Launch Framework
Maeve designs your Authority Positioning strategy, determines how the diagnostic integrates with your existing offers, and creates the strategic framework for launch.
Whilst you return to running your business, Maeve and/or her team designs your complete diagnostic infrastructure. This is a sophisticated team that has built hundreds of assessments for bestselling authors, CEOs, and established thought leaders.
What Gets Built: Complete diagnostic framework architecture, Framework creative design, All question design and scoring logic, Results page frameworks and messaging, Brand-aligned visual design, All copywriting and positioning.
The expert technical team builds your diagnostic on the optimal platform and integrates it with your existing systems.
What Gets Built: Technical platform implementation, Automation and intelligence systems, CRM and email marketing integration, Mobile-optimised user experience, Website integration, Email nurture sequences.
Milestone Review (Day 30): 30-60 minute strategic touchpoint with Maeve where you review the diagnostic design and technical build progress.
Comprehensive testing across all systems, user experience flows, integration points, and quality assurance protocols.
Milestone Review (Day 50): 30-60 minute pre-launch review with Maeve where you experience the complete diagnostic before launch.
Your diagnostic infrastructure goes live with complete technical support during launch period.
Launch Strategy Session with Maeve: 60-minute session where Maeve provides strategic guidance on launch execution.
Delivery Format Options
Virtual Intensive
- One full day deep dive with Maeve
- Deep strategic work without travel
- Perfect for clients who prefer to stay in their own environment
- 60-day expert team implementation
- Three strategic milestone reviews
- All deliverables included
5* Spa in Ireland Intensive
- Three days at Galgorm 5* spa
- Premium accommodation included
- All you've got to do is get yourself there
- 60-day expert team implementation
- Three strategic milestone reviews
- All deliverables included
- Transformational environment for deep strategic work
Deliverables Summary
Strategic Assets
- Complete diagnostic framework architecture (designed by Maeve)
- Framework creative design
- Authority positioning strategy
- Launch framework and integration plan
Technical Assets
- Fully functional diagnostic assessment
- Automated segmentation and lead routing system
- CRM and email marketing integration
- Mobile-optimised user experience
Marketing Assets
- All assessment copy and messaging
- Results page frameworks
- Email nurture sequences
- Website integration copy
- Launch strategy documentation
Your Role vs. Team Role
What You Do
(Minimal Time Investment)
- Attend strategic intensive with Maeve
- Three milestone review sessions (90-180 minutes total over 60 days)
- Provide feedback at strategic approval points
Total time investment: 1-3 days over 60 days (depending on format selected)
What We Do
(Complete Execution)
- All technical building and implementation
- All copywriting and design
- All testing and quality assurance
- All project management and coordination
- Weekly progress updates and communication
The Result: You get Maeve's rare strategic genius at the exact moments it matters most, backed by an expert implementation team that handles everything else with low burden on you.
Timeline
Week 1: Strategic Intensive
Live strategic work with Maeve (virtual or 5* spa in Ireland)
Weeks 2-3: Design & Framework Build
Complete diagnostic design with framework creative
Week 4: Milestone Review 1
Strategic touchpoint with Maeve
Weeks 5-6: Technical Build & Integration
Platform implementation and system integration
Week 7: Milestone Review 2
Pre-launch review with Maeve
Week 8-9: Testing & Refinement
Comprehensive quality assurance
Day 60: Go Live + Launch Strategy Session
Launch with Maeve's strategic guidance
About Maeve Ferguson
Maeve Ferguson is a diagnostic infrastructure architect who transforms thought leader IP into Category of One authority positioning through sophisticated assessment design accelerated by autonomous AI agents.
With Big Four accounting and private equity operational expertise, she brings systematic rigour that most marketing consultants lack. Her rare "Tetris Brain" capability allows her to extract and translate unstructured intellectual property into measurable frameworks in real-time whilst experts are still explaining their concepts.
She exclusively serves established thought leaders running 7-9 figure companies with proven IP who are ready to move from respected expert to Category of One authority. Her clients include bestselling authors, CEOs, and industry leaders featured in Forbes, Harvard Business Review, and major media outlets.
Based in Ireland with young family and working farm life, Maeve brings both intellectual rigour and grounded authenticity to her work with thought leaders building legacy businesses.